Last evening on June 1, glamorous Rome came to chic Frankfurt for a red-carpet affair, as Bulgari revealed its new boutique in the design concept by Peter Marino to clients and celebrities.
The celebrities sparkled the night away in breath-taking one of a kind High Jewellery creations, which were especially brought from Rome to Frankfurt for the occasion. The most spectacular pieces are an iconic High Jewellery Serpenti necklace in white and yellow gold with 55 marquise brilliant cut diamonds (10.39 ct), 71 round and pear shaped emeralds (1.77 ct) and pavé diamonds (8.87 ct), a stunning Divas’ Dream High Jewellery necklace with matching earrings in pink gold with Amethyst beads (13.43 ct), 8 Pink Tourmaline beads (11.72 ct), 9 Mandarin Garnet beads (22.19 ct), round brilliant cut Diamonds and pave- set Diamonds (5.78 ct) worn by Princess Lilly zu Sayn Wittgenstein-Berleburg and a magnificent high jewellery necklace in white gold with 1 emerald bead (3,80 ct), 76 bufftop cut Emeralds (3,12 ct) and round brilliant cut and pavè set diamonds (23,36 ct).
The invitation-only, Italian glamour-inspired soiree began with red-carpet arrivals gathering outside, and treated to an oversized, illuminated Serpenti installation in the storefront: a luminescent and contemporary introduction to show one of Bulgari’s most iconic pieces. After a short ribbon-cutting ceremony, the new store design was revealed to the invitees with a champagne reception inside its doors. The invitees were warmly welcomed by Jean-Christophe Babin (CEO Bulgari), Fabrizio Buonamassa (Creative Director Watches), Lelio Gavazza (Managing Director Europe/Middle East/Africa), Sandra Mohsni (Managing Director Northern Europe) and Deniz Imdat (Store Manager Frankfurt). After the welcome speech everybody was animated to join a countdown which ended with a glittering gold rain. Afterwards the guests were entertained by the famous life act Marzenka and were delighted with Italian-inspired catering as well as Bulgari signatures cocktail creations prepared especially for this evening. The guests partied the night away to the fresh music of local influencer DJ Julian Smith and enjoyed the Italian glamour.
The boutique incorporates Roman marble-inspired designs onto the high-profile shopping locale, to interplay between old and new, between ancient tradition and contemporary design. Drawing on Bulgari’s Mediterranean origins, Marino’s design concept emphasised Italian classicism while respectfully interpreting it within local German architecture.
Bulgari, master of gemstones, finds endless inspiration in its homeland’s rich history, expressing its tireless creativity with a colourful Italian soul. Reinterpreting the majestic symbols of the Eternal City into exquisite editions of jewellery, watches, accessories and perfumes, its bold yet elegant spirit is guarded in the new Frankfurt boutique, as it brings Italy to Germany.